The Real Cost of DIY Lead Generation (And What to Do Instead)
If you’re a successful life coach, you already know the importance of getting new leads.
But despite your experience and success, you might still find yourself stuck in a familiar loop:
Testing new platforms
Tweaking your welcome sequence (again)
Trying out yet another content calendar
And crossing your fingers every time you post that this one brings in new consults
You’re doing the best you can with the time you have. But at some point, the question becomes:
Is doing it all yourself actually costing you more than it’s saving?
Let’s talk about what DIY lead generation is really costing you—and what to do instead.
What You’re Spending (Without Realizing It)
1. Time You Can’t Get Back
Time is the one thing your money can’t buy back. And if you’re spending hours:
Writing your own emails
Managing your own ads
Creating content for multiple platforms
Monitoring analytics to see "what’s working"
...you’re not spending time on the things that grow your business in the long run:
Client coaching
Strategic growth planning
Relationship-building with partners or referral sources
Rest and recovery (yes, that counts!)
Most of the coaches I work with tell me the same thing: "I didn’t realize how much time I was losing until I got help."
2. Missed Leads That Never Reached You
When you’re juggling everything yourself, it’s easy for holes to develop in your funnel:
An opt-in page that doesn’t convert
An ad campaign you never fully launched
Emails that feel off-brand or robotic
A lead magnet that attracts the wrong audience
Every missed connection is a missed opportunity.
You don’t just lose the lead. You lose the consult, the sale, the referral, and the potential for long-term income.
3. The Emotional Cost of Second-Guessing Everything
DIY lead gen often comes with a side of self-doubt:
“Should I try Reels or stick with carousels?”
“Why did that ad stop working?”
“Do I need to change my niche?”
That constant mental spin takes up energy you need for actual coaching.
And it chips away at your confidence over time.
The Turning Point: From DIY to Delegated
One of the biggest shifts my clients make isn’t tactical. It’s internal.
They go from "I can do this myself" to "I’m the CEO. I don’t have to."
You don’t need to be involved in every line of copy, every caption, every ad test.
What you do need is a team that understands the coaching industry, knows how to run Meta ads that convert, and can take the lead gen load off your plate.
That’s exactly what we do.
What Done-for-You Lead Generation Actually Looks Like
Here’s what it looks like when you hand your Meta ads over to us:
You tell us your offer, ideal client, and budget
We write the ad copy, design the visuals, and build the campaign
We monitor performance and make optimizations in real-time
You get a simple weekly report and a calendar with new consults booked
You stay in control without having to manage the details.
And you know your ads are being run by people who live and breathe coaching.
Results That Speak for Themselves
Here are just a few examples of what our clients have experienced:
310 leads in 3 weeks from a single webinar campaign
Webinar sign-ups under $6 for a brand new coach
9 new clients in one month for a mid-6-figure coach
These aren’t unicorn results. These are what happens when:
The offer is solid
The funnel is functional
And the ads are done right
You already have the first two.
We can help you lock in the third.
What You Can Do Instead (Starting Now)
If you’re ready to:
Get high-quality leads consistently
Free up your evenings and weekends
Hand off the tech without losing control
Focus on coaching, not content creation
Then it’s time to stop treating Meta ads like a skill you have to master.
You don’t.
You just need a smart, scalable system that works while you work.
Ready to Take Lead Gen Off Your Plate?
Here’s what to do next:
Check out our DFY Meta Ads service.
📞 Ready to move forward? Book a call here.
Let’s stop the DIY hustle and start building something more sustainable.
