3 Signs Your Funnel Is Repelling the Right People
You put time, money, and effort into building your funnel. The pages are live. The freebie is out. The emails are automated. So why aren’t the right people booking consults?
If you’re a life coach with a solid offer and strong client results, the issue probably isn’t your coaching.
It’s your funnel.
And no—it’s not broken. But it might be doing something more damaging: repelling the people you actually want to work with.
Let’s talk about why that happens and how to fix it.
Sign #1: You’re Getting the Wrong Leads (or None at All)
You built your funnel to attract your ideal client. But the people opting in either:
Don’t fit your niche
Ghost after the freebie
Can’t afford your pricing
Don’t see the value in coaching
This isn’t a traffic problem. It’s a messaging problem.
Your funnel might be attracting people who want quick fixes or general advice—not transformational coaching.
What to do instead:
Refocus your lead magnet and emails around your best-fit clients. Highlight the problems they’re actually willing to pay to solve. Use language they would use, not coaching jargon.
Example:
Instead of "Get clarity and alignment," say "Know exactly what to prioritize every week without burning out."
Sign #2: Your Funnel Feels Generic (Even If It Isn’t)
Most coaches use templates or plug-and-play funnels they got from a course. That’s fine for getting started—but if your funnel sounds like everyone else’s, it won’t stand out.
Your dream clients are smart. They’ve seen a lot of lead magnets, freebies, and welcome sequences.
If your funnel reads like a coaching industry copy-paste, it’ll get skipped.
What to do instead:
Make it unmistakably you.
Write in your natural voice (not how a webinar script told you to write)
Share a polarizing opinion or a personal moment in your emails
Be willing to say what you don’t do or who your offer isn’t for
Your funnel should feel like a real conversation with someone who gets it. That’s how you stand out.
Sign #3: It’s Not Built for Conversion
Here’s a hard truth: many funnels are beautiful but ineffective.
They have gorgeous pages, branded graphics, and all the pieces in place—but they don’t actually lead anyone to book.
Why?
Because they don’t follow a clear buyer journey. They aren’t optimized for decision-making. And they often rely on passive nurture instead of intentional action.
What to do instead:
Every page should have one job (freebie opt-in, sales call sign-up, etc.)
Your emails should anticipate objections and move the reader closer to a yes
Your CTA should be crystal clear—and repeated more than once
Conversion isn’t about pressure. It’s about clarity and alignment.
What a High-Converting Funnel Looks Like
A funnel that actually converts isn’t about being flashy. It’s about being strategic:
The freebie solves a small but meaningful problem
The landing page speaks directly to your ideal client
The emails sound like you and move people to action
The sales call calendar is easy to find and easy to book
That’s the kind of funnel we build.
What Coaches Say After We Rebuild Their Funnel
"People started telling me my emails actually sounded like me. It was the first time I felt proud to send them."
"I finally feel like my funnel matches the level of my coaching. It doesn’t feel duct-taped together anymore."
"I booked 6 consults the first week after we launched. And they were all my dream clients."
You Don’t Need to Burn Yours Down (Just Hand It Off)
If your funnel is repelling the right people, that doesn’t mean you need to start over from scratch.
You just need someone who knows how to:
Build pages that convert
Write emails that feel like you
Optimize the full path from click to client
That’s what we do every day for coaches like you.
See how our DFY Funnel Build & Management service works.
📅 Ready to hand this off? Book your free consult now.
You handle the coaching. We’ll make sure the right people are lining up to work with you.
