Behind the Strategy: How We Plan a Month of Content in 20 Minutes
Let’s bust the biggest myth in online marketing:
Creating good content takes forever.
It doesn’t if you have a system.
And not just any system, one built around your voice, your audience, and your actual life as a coach.
When we onboard a DFY Social Media Management client, they’re usually shocked at how little time it takes to create high-impact, personality-rich content that actually brings in clients.
Here’s a peek behind the curtain at how we plan a month of content in just 20 minutes a week, with five daily content themes that do the heavy lifting for you.
The Daily Themes That Keep Your Content Fresh (and Strategic)
We don’t batch random post ideas. We work from five proven daily themes that cover the full spectrum of what your audience needs to see to know, like, trust, and buy from you.
1. Get to Know You
These posts build the personal connection.
They show the face behind the business and make you more than “just another coach.”
Examples:
A throwback to why you started coaching
What you’re loving right now (books, routines, tools)
Something people would never guess about you
2. Real and Relatable
These are the “me too” posts. They lower the pressure, normalize real struggles, and make your audience feel safe with you.
Examples:
A story about a client breakthrough that started messy
The hard day you had, and what helped you through
Calling out perfectionism or comparison culture
3. Interest
These give your audience quick wins, insights, and aha moments that position you as a guide, not a guru.
Examples:
Tips for how to reset when the week goes sideways
Common mistakes you see and what to do instead
“What I wish more coaches knew” insights
4. Talking Head
This is where we turn the camera to you. These face-to-camera Reels let you share bite-sized coaching, bold truths, or advice in your voice.
Examples:
Hot take on something in the coaching industry
Clip from a recent client session (anonymous, of course)
Answering a common question you get in consults
5. Viral Trends
These are fun, relevant, and algorithm-friendly posts that help new people discover you. We adapt trends to your brand—without making you dance (unless you want to).
Examples:
Remixing a trending audio with a coaching POV
Duet or stitch a viral clip with commentary
“Text-on-screen” Reels using popular music
What This Looks Like in Practice (Yes, It Only Takes 20 Minutes)
Here’s how it works for our clients:
You spend 20 minutes a week voice-noting, videoing, or answering a few simple prompts.
We take your ideas and turn them into a full week of content: written captions, visuals, and Reels mapped to the 5 daily themes.
You approve it, we post it.
No decision fatigue. No starting from scratch. No blank screens.
The Power of This Content Rhythm
Most coaches are stuck in content chaos because they’ve never worked from a framework that:
Aligns with how they actually think and speak
Covers the full know-like-trust spectrum
Keeps things fresh and familiar
This is how you become a must-follow account… not by shouting louder, but by showing up smarter.
What Coaches Are Saying
“I went from winging it every day to knowing exactly what’s being posted and why.”
“This is the first time I’ve felt consistent without sacrificing quality.”
“I’m finally getting consults from content—and it’s stuff I barely spent time on.”
Ready to Stop Scrambling and Start Showing Up Like a CEO?
See how our DFY Social Media Management Services work!
📅 Ready to hand this off? Book your free consult now.
You bring the voice.
We’ll bring the visibility.
