Why Your Ads Aren’t Working (And What We Do Differently)

Aug 27

If you’ve ever run an ad and thought, “That was a waste,” you’re not alone.

You tried boosting a post or following a YouTube tutorial.
You got a few likes, maybe even a lead or two.
But the results didn’t match your effort or your spend.

You start wondering:

“Do Meta ads even work anymore?”

The answer is yes if you do them right.
And for coaches, doing them right starts before the ad even runs.

Let’s break down why most coaching ads flop and what we do instead to help our clients book consults, gain traction, and get results they can count on.

1. You’re Running Ads Before You Know What Works

This is the most common mistake.
And it’s the one that drains budgets the fastest.

You haven’t tested your message yet.
You’re not sure if your freebie resonates.
Your post gets zero saves or shares… but you’re running ads to it anyway.

That’s like trying to fill a leaky funnel with expensive water.

What We Do Differently:
We always test messaging with organic content first.
If your audience doesn’t respond to it in your Reels, posts, or emails, we’re not going to spend money on it.
Once your message clicks with your ideal client organically, then and only then, we scale it with Meta ads.

2. You’re Using Ads Built for Products, Not Coaching

Coaching isn’t a quick add-to-cart decision.
It’s trust-based. Personal. Often emotional.

That’s why ads built like product promos often flop in our space.

What We Do Differently:
We craft messaging that meets your audience where they are, emotionally and mentally.
Our copy builds credibility and safety before we ask for a single click. And it’s written in your voice, not in agency speak.

3. You’re Targeting Cold Audiences Without Warm-Up

Running ads to cold audiences without any prep is like proposing on a first date.

What We Do Differently:
We build warm audiences before we make the offer.
Video views, profile engagement, and lead magnet downloads use all of it to layer targeting and increase conversions.
No more running ads to people who don’t even know what coaching is.

4. You’re Guessing Instead of Tracking

Boosting posts. Trying trends. Following advice that’s five years out of date.

Most coaches we work with come to us burned out from guessing.

What We Do Differently:
We use real data to make decisions.
Which headline got the best cost per click? Which ad type pulled the most consults? Which audience segment converted fastest?

We track it all and refine as we go.

5. You’re Doing It All Yourself

You’re not a Meta Ads Manager.
You’re a coach. A leader. A business owner.

If you’re managing campaigns, tweaking copy, and troubleshooting conversions in between sessions, you’re working two jobs.

What We Do Differently:
We handle it for you.
From ad copy and visuals to targeting, split testing, and budget management, our team handles it all.

And because we specialize in coaching businesses, we already know what works.

Real Client Wins

“310 leads in 3 weeks before my webinar even launched.”
“I finally have a full consult calendar again.”
“This is the first time I’ve run ads and felt confident about what I was spending money on.”