What to Post When You Have Nothing to Say (And Still Want Clients)
Let’s get something out of the way: not wanting to post on social media doesn’t make you a bad coach. It makes you a busy one.
And if you’re feeling like you’ve "already said it all," you’re not alone.
Here’s the thing most successful life coaches aren’t admitting: social media feels like a second job—and it’s one they never asked for.
But staying visible online is important if you want a steady stream of high-quality leads. So what do you do when your ideas dry up but your business still needs clients?
You use a smarter system.
Why You Feel Like You Have Nothing to Say
It’s not that you’re out of ideas. It’s that you’re overwhelmed.
Your brain is juggling a million things:
Current clients
Consult calls
Admin
Personal life
...and now you’re supposed to crank out thoughtful, engaging content every day?
That pressure shuts down creativity. What you really need isn’t more ideas. It’s less responsibility.
Here’s the Truth About What Gets Engagement
Most coaches think every post needs to be profound. But what your audience really wants is something they can relate to:
A thought-provoking question
A story that feels honest
A quick tip that actually helps
The goal isn’t to sound smart. It’s to sound like you.
You could say the same thing 10 different ways and it would still work.
Because consistency is what builds trust—not originality.
The 3 Types of Posts That Book Consults (Even When You're Tired)
If you’re low on energy but still want to stay visible, rotate through these:
1. Clarifying Content
Posts that show people what life could look like with your help.
Examples:
"If your to-do list runs your day, not your priorities, coaching might be your next best investment."
"My client went from working 60-hour weeks to closing her laptop at 4 PM. Coaching helped her trust her schedule again."
2. Permission Slips
Posts that remove shame or confusion from your reader’s mind.
Examples:
"You’re not behind. Your growth pace is right on time."
"There’s nothing wrong with needing help to do something big."
3. Point of View Posts
Posts that let you stand out without being loud.
Examples:
"A 6-figure year with no content calendar is a win, not a red flag."
"Being overwhelmed doesn’t mean you’re unqualified. It means your systems aren’t supporting your success."
You don’t need to go viral. You need to stay visible and credible.
What You Don’t Need to Do
Be on every platform
Follow trends that don’t fit your voice
Share content that doesn’t feel good just to fill the calendar
What you need is a plan that respects your time and still connects with your ideal clients.
The Easiest Way to Show Up Consistently (Without Creating It All Yourself)
This is where our DFY Social Media Management comes in.
Here’s what you get:
Personalized weekly content for Instagram & Facebook
Copy written in your voice and for your audience
Strategic post types that drive consults
Scheduling and posting handled for you
Only 20 minutes of your time required each week
You stay present. We keep you visible.
What Coaches Are Saying
"I didn’t realize how much time I was wasting trying to come up with content until I stopped. Now I’m getting consults from posts I didn’t even write."
"It actually sounds like me. That was my biggest worry, and now it’s my favorite part."
"This is the first time my content has consistently led to discovery calls."
Still Want Clients (But Not the Content Burnout)?
You don’t need to do it all. You just need to do what works.
You don’t need to do it all. You just need to do what works.
Explore our DFY Social Media Management service.
📅 Ready to hand this off? Book your free consult now.
We’ll write the posts. You coach the clients.
